Apple approached Nissan recently over autonomous car project; talks have ended: FT By Reuters


© Reuters. FILE PHOTO: The Apple Inc logo is seen hanging at the entrance to the Apple store on 5th Avenue in New York


(Reuters) – Apple Inc (NASDAQ:) approached Japan’s Nissan (OTC:) Motor Co Ltd in recent months about a tie-up for its secretive autonomous car project, but the talks ended after disagreement over the branding of the iPhone maker’s effort, the Financial Times reported

The contact was brief and the discussions did not advance to senior management level, the report added, citing people briefed on the matter.

Earlier this month, South Korea’s Hyundai Motor Co said it was no longer in talks with Apple on autonomous electric cars, just a month after it confirmed early-stage talks with the tech giant.

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